To Avoid Direct Competition with Wal-Mart's Low Price Strategy, Kmart

question 18

Multiple Choice

To avoid direct competition with Wal-Mart's low price strategy, Kmart decided to go upscale by making deals with Martha Stewart. This marketing strategy failed because

• A) of Kmart's store locations.
• B) it was unclear and confused customers.
• C) of its laser-like focus.
• D) of a lack of advertising.
• E) of Martha Stewart's public relations problems.

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Definitions:

Flight Attendant

An airline employee responsible for ensuring the safety, comfort, and needs of passengers during a flight.

Complimentary Locks

Locks provided at no additional cost as a courtesy or as part of a service.

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A device attached to a vehicle or placed in a location for the purpose of holding skis securely.

Possession

The actual holding or control of property or an asset, regardless of whether it is legally owned.