Asking Customers How You Can Serve Them Better at Each

question 58

Multiple Choice

Asking customers how you can serve them better at each customer visit is an example of

• A) customer satisfaction measurement.
• B) a segment review.
• C) a product mix review.
• D) a customer review.
• E) marketing research.

---

Definitions:

Offeror

The person or entity who makes a proposal or offer, especially in a contractual context.

Objective Standards

Criteria or benchmarks that are not influenced by personal feelings, interpretations, or prejudice; based on facts.

Subjective Standards

Criteria or guidelines that are based on personal opinions, feelings, or tastes, rather than objective, measurable indicators.

Contracts

Legal agreements between two or more parties that are enforceable by law.