When It Comes to Using Evidence-Based Management, Leaders Should

question 75

Multiple Choice

When it comes to using evidence-based management, leaders should

• A) embrace lone "geniuses" or gurus and enthusiastically celebrate their ideas.
• B) concentrate on the virtues of a particular new idea and be less critical of its drawbacks.
• C) be cautious about blindly embracing and implementing old ideas that are sold as new and novel.
• D) not question the "big idea" technique claimed to create breakthroughs for the organization.

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Definitions:

Persuasive Claim

An assertion designed to convince or influence others to adopt a particular belief or action.

Guidelines

Recommendations or rules that provide direction on how to do something in a consistent manner.

Audience Analysis

The evaluation of the interests, demographics, and needs of the individuals a message or campaign is targeting.

Persuasive Message

A communication designed to influence the attitudes, beliefs, or actions of the recipient by presenting compelling arguments.