A Cultural Approach to Understanding Mass Communication _______

question 9

Multiple Choice

A cultural approach to understanding mass communication _______.

• A) is easier to understand because it outlines a linear flow of information from sender to receiver
• B) argues that gatekeepers decide which information and messages flow to the audience
• C) argues that diverse audiences will interpret the same information differently
• D) argues that diverse audiences interpret information in the same way
• E) None of the options are correct.

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Definitions:

Artistic

Relating to, characteristic of, or skilled in the arts, including both the creation and appreciation of visual, auditory, or performance artifacts.

Realistic

Realistic pertains to an inclination towards accepting situations as they are and being prepared to deal with them accordingly, often in a practical and pragmatic manner.

Cohabiting Opposite-Sex Couple

A living arrangement in which an unmarried male and female partner live together in a long-term relationship that resembles a marriage.

Households

Social units consisting of one or more people living together in the same dwelling and sharing living arrangements such as meals.