Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses

question 26

Multiple Choice

Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

• A) Psychographic segmentation
• B) Geographic segmentation
• C) Demographic segmentation
• D) Behavioristic segmentation

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Definitions:

Aversive Stimulus

A type of stimulus that is unpleasant or unwanted, and can lead to changes in behavior when it is used as a consequence.

Strengthened

Made stronger or more effective; often refers to the enhancement of physical attributes, skills, or mental capacities.

Negative Reinforcement

A behavioral technique in which the removal of an unpleasant stimulus strengthens a behavior or makes it more likely to occur.

Extra Credit

Additional points awarded to students beyond the regular assignments and exams, often to enhance their final grade.