Which of the Following Statements Is FALSE

question 25

Multiple Choice

Which of the following statements is FALSE?

• A) One goal of CRM is to make switching costs high.
• B) CRM combines marketing, business strategy and information technology to better understand customers.
• C) CRM calls for developing unique and lasting relationships with customers.
• D) The use of CRM in the hospitality industry appears to be strong.

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Definitions:

Hormone Insulin

A hormone produced by the pancreas that regulates blood sugar levels by facilitating the uptake of glucose into tissues.

Blood Sugar Level

The concentration of glucose present in the blood, critical for the body's energy supply.

Cellular Energy

The energy that cells produce and utilize for biological processes, primarily derived from the breakdown of nutrients, notably via the molecule ATP (adenosine triphosphate).

Glucose

A basic form of sugar that serves as a significant source of energy in living beings and forms part of numerous carbohydrate structures.