Genesis International Has Developed a New Device for Monitoring Refrigerant

question 46

Multiple Choice

Genesis International has developed a new device for monitoring refrigerant leaks in supermarket refrigerated display cases. The devices are in compliance with recent environmental protection legislation. To find supermarkets and convenience stores interested in its new product, Genesis's sales department took out a full page in a trade publication called Grocery Equipment. The ad had a coupon which any interested store owner or manager could use to request further information. Genesis is using _____ for its prospecting.

• A) selected-lead searching
• B) prospect recruiting
• C) mass qualifying
• D) random lead generation

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Definitions:

Internecine Dispute

A conflict within a group, organization, or country that is both destructive to those involved and to the group itself.

War Department

The precursor to the modern United States Department of Defense, responsible for military affairs before it was reorganized into the Department of the Army and the Department of the Air Force.

Black Soldiers

Members of the military who are of African descent, historically facing segregation and discrimination, yet serving valiantly in various armies around the world.

Union Army

The Union Army was the land force that fought for the Union (the Northern states) during the American Civil War, opposing the Confederate Army of the Southern states.