The Goal of _____ Is to Build Lasting Relationships with Customers

question 48

Multiple Choice

The goal of _____ is to build lasting relationships with customers. 

• A) prospecting
• B) screening
• C) cold calling
• D) aftermarketing

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Definitions:

Economic Value Added

A measure of a company's financial performance based on the residual wealth calculated by deducting cost of capital from its operating profit.

Opportunity Cost Of Capital

The potential return that is forfeited when one investment is chosen over another.

Return On Assets

A measure of a corporation's profitability, indicating how efficient it is in using its assets to produce profit.

Capital Base

The amount of capital that a company or financial institution has available for conducting its operations, typically consisting of equity and debt.