Identify the Approach in Which the Marketing Manager Has Decided

question 63

Multiple Choice

Identify the approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market?

• A) A priori segmentation approach
• B) Post hoc segmentation approach
• C) Empiricism approach
• D) Psychographic approach

---

Definitions:

Cognitive Tool

An aid or strategy used to enhance mental processes such as thinking, learning, and problem-solving.

Abstract Concept

An idea or thought that is intangible and not based directly on physical reality, requiring a level of thinking and understanding beyond concrete objects.

Dissimilar

Different in nature or quality; not alike or similar.

Priming

A technique in psychology used to train or influence an individual's subconscious mind by exposing them to a particular stimulus prior to another task, affecting their response to it.