A Manufacturer of a New Biodegradable Cat Litter Learned from Its

question 13

Multiple Choice

A manufacturer of a new biodegradable cat litter learned from its research that a lot of cat owners were not buying ordinary litter because of the difficulty in disposing the used clay-based litter. It cannot be flushed due to the build up in pipes, and certain municipalities have decreed that cat litter is a hazardous waste and must be disposed of in a specified matter. Cat owners want litter that is easily disposed of and more absorbent than newspaper, which is a common make-do method. The cat manufacturer has used which of the following segmentation approaches to identify the stated information?

• A) Benefit segmentation
• B) Psychographic segmentation
• C) A priori segmentation
• D) Post hoc segmentation

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Definitions:

Dizygotic Twins

Also known as fraternal twins, they are siblings born at the same time who have developed from two different eggs fertilized by two different sperm.

Pubertal Onset

The beginning stage of puberty when the body starts showing physical changes indicating sexual maturation.

Western-Style Schools

Educational institutions that follow the pedagogical models, curricula, and practices commonly found in Western countries.

Piaget

Swiss psychologist known for his pioneering work in child development, particularly his theory of cognitive development stages.