Consumers Who Buy from the Crossing Pointe Retail Catalog Are

question 11

Multiple Choice

Consumers who buy from the Crossing Pointe retail catalog are described as between the ages of 35 and 50, with average incomes of more than $50,000, and buy on average $95 worth of merchandise with each order they place with the retailer. What segmentation bases are being described here?

• A) Social and demographic
• B) Behavior and geodemographic
• C) Person/situation
• D) Demographic and behavior

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Definitions:

Negative Thinking

A cognitive process where individuals perceive or anticipate situations in a more pessimistic or disadvantageous light than they objectively are.

Biological Predispositions

Innate tendencies or propensities in individuals that may influence their behaviors, preferences, or susceptibility to certain conditions.

Diathesis

Diathesis refers to a predisposition or vulnerability to developing a certain disorder or condition based on genetic or psychological factors, often interacting with environmental stressors.

Late Middle Ages

A period in European history from around the 14th to the end of the 15th century marked by social upheaval, the spread of the Black Death, and the transition towards the Renaissance.