A Meaningful Segment Is One That

question 42

Multiple Choice

A meaningful segment is one that

• A) is large enough to have sufficient sales and growth potential to offer long-run profits for the firm.
• B) has a well-defined geodemographic profile.
• C) can be reached and served by direct marketers in an efficient manner.
• D) is driven by the desire for instant gratification.

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Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, chosen based on various demographic, geographic, and psychographic factors.

Advertising

The action of calling public attention to products, services, or events, often through paid announcements by an identified sponsor.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Personal Selling

A direct approach to selling in which a salesperson personally communicates with potential customers to persuade them to purchase a product or service.