What Segmentation Approach Is Being Used If a Marketing Manager

question 98

Multiple Choice

What segmentation approach is being used if a marketing manager decides on the appropriate basis for segmentation in advance of doing any research on a market?

• A) Post hoc segmentation approach
• B) Maintainable approach
• C) A priori segmentation approach
• D) Manageable approach

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Definitions:

Innermost Layer

The deepest layer within a structure or object, often referring to the inner layer of bodily organs or the Earth.

Equilibrium Receptors

Sensory receptors that help maintain balance and spatial orientation by detecting changes in position or acceleration.

Semicircular Canals

Three looping structures in the inner ear that are instrumental in maintaining balance by sensing rotational movements of the head.

Accommodation

The ability of the lens to change shape, allowing the eye to focus images of objects that are near or far away.