Some Hospitals Have a Standing Policy That Everyone Who Is

question 68

Multiple Choice

Some hospitals have a standing policy that everyone who is to have surgery on a specific day must arrive at the hospital no later than 8 a.m. Then the patients and their friends and family members who accompanied them are asked to sit in a large impersonal waiting room until it is time to be prepped for their scheduled surgeries. One hospital is responding to customer complaints about this situation by conducting marketing research to determine what can be done to make the wait less stressful. The research began by seeing what people are doing to pass their time and by recording relevant facts and behaviors. What type of research is being used in this example?

• A) Qualitative (focus groups)
• B) Qualitative (long interview)
• C) Quantitative (observational)
• D) Quantitative (experiments)

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Definitions:

Sociologists

Social scientists who study the development, structure, and functioning of human society, including social behaviors, cultures, and institutions.

Personal Space

The physical area surrounding individuals that they consider psychologically theirs, infringement of which can cause discomfort or distress.

Inborn

Traits, characteristics, or abilities present in an individual from birth, not acquired or developed through experience.

Culture

The entire way of life of a group of people (including both material and symbolic elements) that acts as a lens through which one views the world and that is passed from one generation to the next.