Before Michael Porter Developed the Diamond Model, He Studied Companies

question 72

Multiple Choice

Before Michael Porter developed the Diamond Model, he studied companies in more than 100 industries. While most successful companies differed in many ways and employed different strategies, a very important common theme that emerged was that

• A) firms that have been extremely successful in marketing in the United States must duplicate the same strategy in foreign markets.
• B) a company that succeeds on a global scale first succeeded in intense domestic competition.
• C) marketing research is not important in foreign markets but extremely important in domestic markets.
• D) marketing managers must organize the same controllable decision variables that exist in domestic markets in foreign markets with no changes whatsoever.

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Definitions:

Decoding

The process of interpreting and understanding the meaning of a message received in communication.

Communication Process

The series of steps through which information is conveyed between sender and receiver.

Symbols

Visual or textual signs used to represent ideas, objects, or relationships in various contexts.

Marketing Communication Process

The way in which companies disseminate messages about their brands, products, or services to their target audiences through various channels.