Which of the Following Best Illustrates Yield Management Being Used

question 99

Multiple Choice

Which of the following best illustrates yield management being used by airlines to make strategic pricing decisions?

• A) Certain seats on aircraft being discounted and certain ones not.
• B) Salaries' being paid out to the airline's ground staff.
• C) Advertising costs being reduced as a result of cost cutting.
• D) Passengers being charged for excessive baggage.

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Definitions:

Powerful Buyers

Buyers who have significant influence over suppliers due to their large volume of purchases, affecting terms and pricing in their favor.

Switching Costs

The costs that a consumer incurs as a result of changing brands, suppliers, or products, which can include financial costs, time, and effort.

Preemptive Practices

Strategies or actions taken by a business to prevent competitors from entering their market or to gain an advantage over them.

Small Businesses

Companies with limited revenue and staff, playing a vital role in the economy by providing localized services and innovations.