The Customer Will Be More Satisfied and the Firm Will

question 1

Multiple Choice

The customer will be more satisfied and the firm will be more profitable when

• A) organizations and customers have a long-term relationship.
• B) the sales process is product oriented.
• C) products are advertised frequently and contain a varying media mix.
• D) products are sold at discounts.

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Definitions:

Confirming

The act of acknowledging and validating another person's feelings, thoughts, or experiences.

Disconfirming

Communication that negates or invalidates the self-esteem, feelings, or perceptions of another person.

Accurate Responding

The act of providing responses that are correct and appropriate to the context or question posed.

Frittata

A type of Italian egg-based dish similar to an omelette or crustless quiche, enriched with additional ingredients such as meats, cheeses, or vegetables.