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Designing additional features into a product that will induce new uses by existing buyers can be best described as an objective of the
Q20: Services are composed of intangible elements that
Q37: _ are normally partnerships entered into by
Q41: _ allow firms to take advantage of
Q61: Marketing managers can satisfy customers more efficiently
Q79: In marketing literature, _ throughout the channel
Q83: According to the VALS segmentation system, _
Q90: To be successful, programs developed by the
Q97: Jason Riggs' company is considered to be
Q109: Forward invention refers to reintroducing earlier product
Q149: There are several major segmentation variables that