A Marketer Is Interested in Segmenting a Business Market Based

question 19

Multiple Choice

A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

• A) demographic variables
• B) purchasing approaches
• C) situational factors
• D) personal characteristics
• E) operating variables

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Definitions:

Intensity of Nonspectral Color

The degree of strength or vividness of a color that does not correspond to a single wavelength of light but is perceived as a mixture of wavelengths.

McCullough After-effect

A phenomenon where prolonged viewing of colored stimuli causes an object to appear in complementary colors when subsequently viewed on a white background.

Pool Their Signals

This concept involves combining multiple indicators or signals to enhance decision-making or analysis.

Bipolar Cells

Bipolar cells are a type of neuron found in the retina, acting as a middle layer that relays signals from photoreceptors to ganglion cells.