The Practice of Using Call Centers, Where Employees Receive Calls

question 134

Multiple Choice

The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.

• A) customer response marketing
• B) guerilla marketing
• C) reactive marketing
• D) internal marketing
• E) inbound telemarketing

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Definitions:

Context

The circumstances or setting that surrounds and gives meaning to an event, statement, or idea.

Reference Point

A baseline value or condition used for comparison in decision-making processes.

Risk Aversion

A descriptor for individuals or entities that prefer to minimize exposure to risk and uncertainty, typically opting for safer, more secure investments or choices.

Reference Point

A baseline or standard from which changes are measured, often used in decision-making and behavioral economics.