Which of the Following Retailer Practices Involves Buying More Units

question 142

Multiple Choice

Which of the following retailer practices involves buying more units than needed of a product under a sales promotion in a region where the manufacturer offers a promotion deal and shipping the surplus to their stores in non-deal regions?

• A) diverting
• B) panic buying
• C) hoarding
• D) stockpiling
• E) forward buying

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Definitions:

Interpersonal Perception

The process of making judgments and forming opinions about other people's characteristics and intentions.

Perception

Process of experiencing the world and making sense out of what you experience.

Halo Effect

The phenomenon where a positive impression in one area influences one's perception in other areas.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.