The Norticon Group Provides and Manages Computers and Network Systems

question 124

Essay

The Norticon Group provides and manages computers and network systems for businesses and communities. Norticon sells its products through various means. It uses its sales force to sell to large customers and telemarketing to sell to smaller customers. The company also sells its products via the Internet. Briefly explain the marketing approach being used by the company.

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Definitions:

In Vivo

A term used in biology and psychology to refer to processes or experiments conducted within a living organism.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without the need for prior learning.

Conditioned Response

A learned reaction to a specific stimulus as a result of consistent pairing with another stimulus.