Marketers Must Judge Each Potential Brand Extension by How Effectively

question 114

True/False

Marketers must judge each potential brand extension by how effectively the brand leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity.

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Definitions:

Propanoic Acid

A colorless, oily liquid with a pungent odor, used in the manufacture of various chemicals, including as a preservative.

Osmosis

The movement of water molecules through a semi-permeable membrane from a region of low solute concentration to a region of high solute concentration to equalize the concentrations on both sides of the membrane.

Semipermeable Membrane

A type of membrane that allows certain molecules or ions to pass through it by diffusion and occasionally specialized "facilitated diffusion," while blocking others.

Diffusion

The process by which molecules move from an area of higher concentration to an area of lower concentration, driven by thermal energy.