A Brand Mantra Should Be ________

question 77

Multiple Choice

A brand mantra should be ________.

• A) original, ambiguous, and straightforward
• B) unique, complex, and inspirational
• C) communicative, simple, and inspirational
• D) competitive, sensitive, and simple
• E) unique, sensitive, and explanatory

---

Definitions:

Individualistic Behavior

Actions or attitudes that prioritize personal goals and self-expression over collective goals or communal responsibilities.

Party Unity

The degree to which members of a political party stick together to achieve common political objectives, often reflected in voting cohesion or mutual support.

Leaders

Individuals who guide or direct groups, organizations, or countries by making decisions, influencing others, and providing direction.

Congress

The legislative branch of the United States federal government, consisting of the House of Representatives and the Senate, responsible for making laws.