Identify the Concept That Emerged in the Mid-1950s as a Customer-Centered

question 91

Multiple Choice

Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.

• A) the product concept
• B) the production concept
• C) the selling concept
• D) the marketing concept
• E) the holistic marketing concept

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Definitions:

Referrals

A process or method through which an existing user or customer recommends a product or service to potential new users, frequently incentivized by the company.

Ratings

Evaluations or assessments of something, usually in terms of quality, quantity, or some combination of both.

Advocacy

Public support or recommendation of a particular cause, policy, or product.

Incentivized

Refers to offering rewards or incentives to encourage certain behaviors or actions.