List the Seven Roles Played by Members of a Buying

question 98

Essay

List the seven roles played by members of a buying center.

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Definitions:

Classical Conditioning

An educational approach where two stimuli are persistently paired; the response, initially the result of the second stimulus, eventually becomes the result of the first stimulus alone.

Operant Conditioning

A process of learning in which the dynamics of behavior are adjusted by assigning incentives or penalties.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response tendency.

Variable-Ratio

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, commonly used in operant conditioning.