The First Step in the Social Marketing Planning Process Is

question 21

Multiple Choice

The first step in the social marketing planning process is ________.

• A) determining the focus of the program
• B) selecting the target audience
• C) setting objectives and goals
• D) designing the market offering
• E) finding a source of funding

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Definitions:

Fertile

Capable of reproducing or supporting the growth of offspring; often used in reference to soil quality or the reproductive capability of living organisms.

Menopause

A natural biological process in women marking the end of reproductive years, characterized by the cessation of menstruation.

Ovulation

The process in the menstrual cycle where a mature ovarian follicle releases an egg.

Menstruation

The monthly shedding of the uterine lining, which has thickened in preparation for the implantation of a fertilized egg.