Which of the Following Is a Disadvantage of Using Direct

question 99

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) low audience selectivity
• B) lack of flexibility
• C) high competition within same medium
• D) relatively high cost
• E) lack of personalization of advertising message

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Definitions:

Sample Size

The number of observations or elements selected from a population to be included in a statistical sample.

Reduce β

In statistics, it generally refers to decreasing the coefficient (β) in a regression model to address overfitting or multicollinearity.

Power of the Test

The probability of correctly rejecting a false null hypothesis in a statistical test.

Test Statistic

A value calculated from sample data during a hypothesis test, used to decide whether to reject the null hypothesis.