Mountain Dew Is a Brand Known for Sponsorships of Adventure

question 21

Multiple Choice

Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

• A) to enhance corporate image
• B) to express commitment to the community or on social issues
• C) to entertain key clients or reward key employees
• D) to create perceptions of key brand image associations
• E) to become part of a personally relevant moment in consumers' lives

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Definitions:

Radioactive Waste

Materials that are radioactive and for which there is no practical use, requiring managed disposal to protect human health and the environment.

Rural Poverty

Economic hardship experienced by individuals and families living in rural areas, often characterized by limited access to resources, education, and employment.

Native American Groups

Indigenous peoples of the United States, including various tribes, nations, and bands, each with their own distinct cultures, languages, and histories.

Urban

Pertaining to or characteristic of a city or town.