Josh Travels Often on Business Trips

question 158

Essay

Josh travels often on business trips. He usually uses the services of the Sunshine Cab Company to take him to the airport and pick him up from the airport. Though the fares are usually higher than those of other private taxi companies, he prefers to use Sunshine cabs because they're always on time and have well-maintained cabs. Which determinant of service quality does this demonstrate?

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Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, homogeneous products, and no barriers to entry or exit.

Price Setter

An entity, often a dominant firm or a monopoly, that has the ability to influence the market price of goods or services rather than being a price taker.

Price Taker

An individual or company that must accept prevailing prices in the market, having no influence over them.

Perfect Competition

A market structure characterized by a large number of small firms, a homogeneous product, and very easy entry and exit, leading to firms being price takers.