Which of the Following Is the Most Constructive Response a Market

question 89

Multiple Choice

Which of the following is the most constructive response a market leader can make when defending its market share?

• A) maintain basic cost control
• B) innovate continuously
• C) provide desired benefits
• D) meet challengers with a swift response
• E) provide expected benefits

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Definitions:

Persuasive Communication

A method of communication aimed at influencing or changing the attitudes, beliefs, or behaviors of others through the use of argument, reasoning, or appeal.

Fear Appeal

A type of persuasive communication that influences behavior on the basis of arousing fear instead of rational analysis of the issues.

Rational Analysis

A systematic, logical evaluation of information or concepts to form a judgment or conclusion.

Prejudice

Preconceived opinion or bias against an individual or group without sufficient knowledge, rational reason, or actual experience.