If a Marketer Is Seeking to Segment a Business Market

question 55

Multiple Choice

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

• A) personal characteristics
• B) demographic variables
• C) situational factors
• D) operating variables
• E) purchasing approaches

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Definitions:

Conditional Probability

The conditional probability of an event happening after it's established that another event has occurred.

P(B|A)

The likelihood that event B happens after event A has already taken place.

Mutually Exclusive

Two events that cannot happen at the same time, meaning the occurrence of one event means the other cannot occur.

P(A)

The probability of an event A occurring in a given statistical experiment or context.