Which of the Following Is True for Business Marketers

question 54

Multiple Choice

Which of the following is true for business marketers?

• A) They deal with more and larger buyers than consumer marketers.
• B) They deal with more and smaller buyers than consumer marketers.
• C) They deal with fewer and larger buyers than consumer marketers.
• D) They deal with fewer and smaller buyers than consumer marketers.
• E) They deal with the same kind of buyers as consumer marketers.

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Definitions:

Gap Factory Store

Gap Factory Store is an outlet store division of Gap Inc. that sells Gap-branded clothing and accessories at reduced prices compared to regular retail stores.

Nordstrom Rack

A retail division of Nordstrom Inc. that offers discounted clothing, accessories, and home goods from past seasons as well as specialty merchandise.

Excess Merchandise

Refers to the surplus or additional stock of products that a company has over the demand from customers.

Full Price

The original, non-discounted price of a product or service before any sales promotions or reductions are applied.