One of the Possible Objectives of Marketing Communications Is Helping

question 16

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

• A) normal depletion
• B) sensory gratification
• C) social approval
• D) intellectual stimulation
• E) value enhancement

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Definitions:

Civil Matters

Issues and disputes that involve private rights and relationships between individuals or organizations, not involving criminal proceedings.

Jurors

Members of a trial or grand jury who are selected to examine the evidence in a legal case and make a decision or verdict.

Deposition Transcripts

Written records of the sworn testimony given during depositions, which can be used in court proceedings or for discovery purposes.

Social Security Numbers

Unique nine-digit numbers assigned to U.S. citizens and residents for tracking earnings and benefits under the Social Security program.