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In the buying center, several people can occupy a given role such as user or influencer, and one person may play multiple roles.
Agreeableness
A personality trait characterized by warmth, kindness, and a cooperative and sympathetic attitude towards others.
Personality Development
The growth and development of the aspects of a person's character and psychological traits over time.
Group Membership
The state or condition of being a part of a group, organization, or community, often associated with shared objectives or characteristics.
Self Competency
The capability to comprehend and regulate one's own abilities, feelings, and actions efficiently.
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