A Person's ________ Consist(s) of All the Groups That Have

question 101

Multiple Choice

A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

• A) subculture
• B) family
• C) social class
• D) reference groups
• E) social networks

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Definitions:

MasterCard International

A multinational financial services corporation known for processing payments between the banks of merchants and the card-issuing banks of purchasers.

Fund-Raising

The process of gathering voluntary contributions of money or other resources, typically for non-profit organizations.

Public Relations

A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

Societal Promotions

Marketing activities aimed at promoting social causes or contributing to societal goals rather than focusing solely on direct sales.