Frederick Herzberg Developed a Two-Factor Theory That Distinguishes Dissatisfiers and Satisfiers

question 29

Essay

Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg's theory affect sellers' marketing strategy?

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Definitions:

Employee Involvement Groups

Organized groups within a company that allow employees to contribute ideas and suggestions for improving the workplace.

Organizational Design

The process of structuring an organization's roles, responsibilities, and relationships to effectively achieve its goals.

Job Design

An outgrowth of job analysis that improves jobs through technological and human considerations to enhance organization efficiency and employee job satisfaction.

Herzberg

Refers to Frederick Herzberg, a psychologist best known for developing the Motivation-Hygiene Theory, which suggests that certain factors lead to job satisfaction while others prevent dissatisfaction.