A Consumer Is Persuaded to Buy a Product by a Message

question 26

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ to arrive at this purchase decision.

• A) central route
• B) peripheral route
• C) behavioral route
• D) subjective route
• E) objective route

---

Definitions:

Vicariously

Experiencing something through another person's actions by imagining what it would be like to be in their situation.

Reinforcement

In psychology, a concept in operant conditioning where a behavior is strengthened or increased by following it with a positive stimulus or the removal of a negative one.

Social Learning

The theory that people learn new behaviors, attitudes, and values from observing others.

Attentional Processes

Mechanisms by which individuals selectively concentrate on certain information while ignoring other stimuli, important for cognitive functioning.