Why Must the Researchers Avoid Generalizing from Focus-Group Participants to the Whole

question 98

Multiple Choice

Why must the researchers avoid generalizing from focus-group participants to the whole market?

• A) Participants' responses are not reliable.
• B) Most of the participants are likely to be ignorant about the topic of discussion.
• C) The size of the group is too small and the sample is not drawn randomly.
• D) Most of the participants are likely to exhibit similar tastes and preferences.
• E) The participants usually come from diverse backgrounds.

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