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What Is a Marketing Information System (MIS)? from What Sources

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What is a marketing information system (MIS)? From what sources is the MIS developed?


Definitions:

Risk

The potential for losing something of value, weighed against the potential to gain something of value.

Coefficient Of Variation

A measure of relative variability that describes the standard deviation of a dataset as a percentage of its mean, showing the extent of variability in relation to the mean.

Salaries

Regular payments made by employers to their employees in exchange for the work that they do.

Coefficient Of Variation

A measure used to indicate the relative variability of a data set, expressed as a percentage of the mean.

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