Which of the Following Marketing Strategies Requires Either Identifying Additional

question 11

Multiple Choice

Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?

• A) increasing the amount of consumption
• B) decreasing the level of consumption
• C) increasing dedication to consumption
• D) increasing product innovation
• E) increasing frequency of consumption

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Definitions:

Interpersonal Perception

The process of making judgments and forming opinions about other people's characteristics and intentions.

Perception

Process of experiencing the world and making sense out of what you experience.

Halo Effect

The phenomenon where a positive impression in one area influences one's perception in other areas.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.