In Measuring the Effectiveness of a Firm's Communications Investment,ultimately ________

question 17

Multiple Choice

In measuring the effectiveness of a firm's communications investment,ultimately ________ measures capture the real payoff.

• A) behavior-change
• B) purchase
• C) action
• D) inaction
• E) none of the above

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Definitions:

Density

A measure of how much mass is contained in a given unit volume of a substance.

Volume

The size of the space covered by an object or a substance.

Density

A physical property that denotes the mass of a substance per unit volume.

Volume

The space occupied by an object or substance, or encased within a holding device.