We Find That 80% of the Consumers in the Total

question 128

Multiple Choice

We find that 80% of the consumers in the total market are aware of brand A,60% have tried it,and only 20% who have tried it are satisfied.This indicates that the communications program is effective in creating awareness,but the product fails to meet consumer ________.

• A) effect on complementary products
• B) purchase intent
• C) awareness
• D) interests
• E) expectations

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Definitions:

Tax Base

The total amount of assets or income that can be taxed by a government, forming the foundation of its revenue.

Progressive Tax

A tax system in which the tax rate increases as the taxable income increases, placing a larger financial burden on wealthier individuals.

Marginal Tax Rate

The rate at which your last dollar of income is taxed, often increasing as income rises.

Average Tax Rate

The ratio of the total amount of taxes paid to the total taxable income, showing the share of income paid in taxes.