________ Are Typically the Least Desirable Level to Position a Brand's

question 39

Multiple Choice

________ are typically the least desirable level to position a brand's points-of-difference,in part because competitors can easily copy them.

• A) Benefits
• B) Attitudes
• C) Values
• D) Attributes
• E) Messages

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Definitions:

UFO Sightings

Observations reported by individuals or groups of unidentified flying objects, often associated with extraterrestrial life.

Moon Illusion

An optical illusion in which the moon appears larger near the horizon than it does while higher up in the sky.

Horizon

The line at which the earth's surface and the sky appear to meet, or metaphorically, the limit of a person's knowledge, experience, or interest.

Social Error

A mistake or misunderstanding that occurs in social contexts or interactions.