Consumers Learn About Brands Through ________ and Product Marketing Programs

question 63

Multiple Choice

Consumers learn about brands through ________ and product marketing programs.

• A) the mass media
• B) past experiences with the product
• C) the sales force
• D) shopping bots
• E) independent information sources

---

Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.