An Organized Collection of Comprehensive Information About Individual Customers or Prospects

question 114

Multiple Choice

An organized collection of comprehensive information about individual customers or prospects that is current,accessible,and actionable for such marketing purposes as lead generation,lead qualification,sale of a product or service,or maintenance of customer relationships is called ________.

• A) a customer database
• B) a customer mail list
• C) target market segments
• D) customer segments
• E) relationship markets

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Definitions:

Hyperactive

Characterized by more than normal levels of active movement and behavior, often to the point of difficulty with concentration or calmness.

Developmental Problems

Issues or delays in physical, social, emotional, or cognitive development during childhood.

Adult Behavior

Patterns of action or conduct typically observed in mature individuals beyond the developmental stages of childhood and adolescence.

Theory

A system of ideas intended to explain something, based on principles independent of the thing to be explained.