Color and Lighting Have Very Limited Influence on Consumer Behavior

question 19

True/False

Color and lighting have very limited influence on consumer behavior and are therefore of little concern in developing a store's image.

---

Definitions:

Vertical Communication

The process of information flow between different levels of an organization, both upwards from subordinates to superiors and downwards from superiors to subordinates.

Failures of Substance

Situations or outcomes where the actual performance or result significantly deviates from the intended or expected one, often negatively.

Poor Analysis

Inadequate or faulty examination and evaluation of data or information, leading to incorrect conclusions or understanding.

Strategy Selection

The process of deciding on a specific course of action or plan to address a particular problem or to achieve a desired goal.