A Manufacturer of a Variety of Technological Devices Asked Its

question 133

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.

• A)public service activities
• B)shilling
• C)evangelist marketing
• D)stealth marketing
• E)direct marketing

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Definitions:

Judgmental

Inclined to make judgments, especially moral or personal ones, about others often prematurely or without all the facts.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Fixed-Interval Reinforcement

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.

Respondent Behavior

A type of behavior that occurs as an automatic response to a certain stimulus, often associated with classical conditioning.