Which of the Following Is NOT One of the Four

question 144

Multiple Choice

Which of the following is NOT one of the four main roles performed by marketing communication?

• A) to inform
• B) to entertain
• C) to persuade
• D) to remind
• E) to build relationships

Grasp the concept of global network design decisions, including the impact of tariffs, economies of scale, and global competition.

Understand the long-term impacts of facility location decisions on supply chain performance.

Appreciate the strategic importance of technology flexibility in supply chain networks.

Identify the impact of logistics costs and the economic and strategic decisions behind facility location, including the influence of tariffs and global competition.

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Definitions:

Distributor Storage

A logistic strategy where products are stored at distributor warehouses, allowing for quicker delivery to customers as compared to direct manufacturer shipments.

Product Variety

The range of different products or services offered by a company to meet diverse consumer needs.

Manufacturer Storage

A warehousing solution where the goods produced by a manufacturer are stored until they are shipped to the next link in the supply chain.

Direct Shipping

A distribution method where products are shipped directly from the supplier or manufacturer to the customer, bypassing intermediary storage or handling steps.