A Firm That Plans to Use A(n)________ Will Add Higher

question 38

Multiple Choice

A firm that plans to use a(n) ________ will add higher priced,higher quality items to its product line.

• A)upward line stretch
• B)limited-line strategy
• C)undifferentiated strategy
• D)marketing mix contraction
• E)cannibalization strategy

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Definitions:

Sensory Memory

The shortest-term element of memory, it allows the ability to retain impressions of sensory information after the original stimuli have ended.

Chunking

Chunking is a cognitive strategy for organizing information into manageable units or chunks, making it easier to process and remember.

7 Plus or Minus 2 Rule

A cognitive principle suggesting that the average person can hold 5 to 9 items in their working memory.

Quickly Scanning

Quickly scanning refers to rapidly reviewing or looking over material to grasp the main ideas or locate specific information.